Brand assets
Shall we stay on brand?
Everything partners, sponsors and press need to represent ShallWe Tech correctly — logo files, colours and simple rules. Questions or a format we don't provide here? hello@shallwe.tech
Logo versions
Logo mark
The S
Avatars, favicons, app icons, social profiles and any small or square space.
Wordmark
ShallWe Tech
When the mark is already present, or in text-heavy layouts like documents and footers.
Horizontal lockup
Mark left, wordmark right
The default version. Website headers, banners, decks, co-branding bars and email signatures.
Stacked lockup
Mark above, wordmark below
Square-ish spaces: event screens, posters, badges and closing slides.
Need vectors? Download the source file: logo.ai ↓
Colours
Two colours carry the brand. The wordmark blends from blue into amber — never recolour it; always use the supplied files.
ShallWe Blue
#2C429B
Primary. The leading S and “Tech”.
ShallWe Amber
#F8A616
Accent. The trailing S and highlights.
Ink
#0C1B33
Body text alongside the logo.
Using the logo
Do
- Use the files on this page — never redraw, retype or recreate the logo.
- Place the logo on white or very light, calm backgrounds.
- Keep clear space around the logo of at least the height of the S mark.
- Scale proportionally. Minimum size: 24 px tall on screen, 8 mm in print.
- Default to the horizontal lockup; use the S mark alone for small spaces.
Don't
- Don’t change the colours, or apply gradients, shadows or outlines.
- Don’t stretch, squeeze, rotate or tilt the logo.
- Don’t place it on busy photos, dark or low-contrast backgrounds.
- Don’t put the logo inside a coloured box or shape.
- Don’t rearrange the mark and wordmark, or alter their spacing.
- Don’t use the logo to imply endorsement without a written agreement.
Writing our name
Write ShallWe Tech — two words, capital S, capital W, capital T. In technical or all-caps contexts, SHALLWE.TECHis fine. Please don't write “Shallwe”, “Shall We Tech” or “ShallweTech”.